2XM showcased a brand new interactive storefront in partnership with Montreal retailer Off The Hook at the 2012 DX3 Canada conference in Toronto. The storefront, which allowed visitors to browse Off The Hook’s products and easily share them on Facebook through their mobile phone, garnered rave reviews from retail experts and journalists. Bloggers NatAndMarie named us their favorite of DX3, and The Retail Prophet covers the installation in its review.
Update: Thanks to Dmitry Sokolov for pointing out the 2XM coverage in David Hayne’s hugely respected Sixteen:Nine blog!