When the Dairy Farmers of Canada wanted to introduce more interactivity for their huge expo zone at the Canadian National Exhibition, they turned to 2XM Interactive and Attitude Marketing for solutions. The zone, which welcomes 1.3 million visitors over a span of 3 weeks, had to be engaging, fun, educational, and encourage the visitors to discover delicious ways to incorporate cheese in their meals.
2XM Interactive developed a custom iPad app that was deployed over a number of kiosks across the zone. Visitors could discover recipes, share them, and quickly subscribe to the magazine on the spot. This activation was a sharp success, with hundreds of thousands of interactions with the mobile app and shared recipes.
“2XM’s team offered fast and efficient service, and adapted to our project constraints to produce an excellent iPad app.”
- Attitude Marketing